First Insight understands how important it is to protect the confidentiality and integrity of our customers' information. We ensure the security, confidentiality and integrity of all paradEyes.com customer information through the following safeguards:
All applications and other communications requesting confidential information are set up in a "secure environment" on our site, transmitted to us securely using encryption and maintained in a secure format upon our receipt.
Encryption is the process of converting information into a more secure format for transmission. In other words, the plain text is converted to scrambled code while being transmitted and then decrypted back to plain text at the receiving end of the transmission.
ParadEyes.com uses 40-bit encryption, meaning there are 240 possible keys that could fit into the lock that holds your account information. That means there are many billions of possible keys, preventing unauthorized users from reading your transmissions.
We've incorporated two firewalls and SSL (Secure Socket Layer) security technology to securely separate the Internet from our internal computer systems and databases. We've also built in redundancy systems to keep paradEyes.com functional at all times.
The Information We Collect and How We Use It
When you visit and use our Site, we collect and use various information about you and your use of the Site through several different processes, including the following:
Registration Information When you register as a subscriber on our Site, you or your authorized agent are required to provide us with certain information about you or the group or practice on whose behalf you are registering (the Subscriber). This information includes the Subscriber's name(s), email and business addresses, eyecare professional license or registration number(s), demographic information and certain financial and personal verification information. We use this information in several different ways. First, we use the registration information to verify the Subscriber's qualifications to subscribe to the Site and use its features. We also use the Subscriber's financial and personal verification information to verify the Subscriber's identity and to process and bill for transactions the Subscriber conducts through our Site. Finally, we use registration information to keep you informed of activities on our Site, including promotions and added features. If you do not desire to receive email solicitations regarding promotions and opportunities on the Site, you may opt out of such notices by declining them as part of your registration or by contacting us as provided below in the section entitled Your Privacy Choices. By registering to access and use our Site on behalf of a group or practice Subscriber, you are representing to us that you are authorized by the group or practice and its personnel to give us such registration information and consent to our use of the information included on the registration form in accordance with our policies.
IP Address Every computer has a unique Internet Protocol (IP) address, and whenever a user visits our Site our servers log and store the IP address of the user's computer. This information provides us with broad demographic information about where our users come from and helps us to administer our Site by identifying return users. It also helps us understand the effectiveness of our marketing the site, e.g., through various search engines, inbound links, etc.Your computer's IP address does not include any of your personally identifiable information, such as your name or email address.
Other Information We collect other information that you may voluntarily provide to us during your use of our Site, such as when you enter a contest or sweepstakes, respond to surveys or questionnaires, submit comments or questions about Site features and other similar activities. This information is generally collected and used to allow us to contact you regarding your use of the Site and to provide you with general information about our company and the Site features. This information is only collected and used in accordance with the policies stated in such feature and the policies set forth herein.
Third Party Access to Information
Disclosure of Aggregate Information We may provide information about your access and use of the Site that does not allow you to be personally identified or contacted to third parties (Aggregate Information). For example, we might provide such Aggregate Information to a third party to inform the party of the number of users of our Site and the activities they conduct while on our Site. Depending on the circumstances, we may or may not charge such third parties for this Aggregate Information
Use of, and Security for, Your Personal Information
Use We may use your registration information and other voluntarily submitted information, including Personal Information, in the following ways:
- To enable us to process and verify your subscription
- To enable us to verify your identity and credentials in order to maintain reasonable security
- To provide our editors with information that is useful in developing new features and services for our users
- To allow us to potentially vary advertising and promotional materials based on user preference, usage preferences, and demographics
- To enable us to develop and improve the features, content, and services available through the Site
- To contact you regarding your subscription, changes to the Site Terms or other paradEyes.com policies
- To contact you regarding new Site features, topic-based news alerts, products and product and service buying opportunities
Internally, we will use Aggregate Information in a number of ways to improve the Site and its content and services.
Security We want your Personal Information to remain as secure as reasonably possible. To assist us with this, we use Secure Socket Layer (SSL) encryption technology to protect the integrity and privacy of the Personal Information you provide to us via the Internet. In addition, we utilize policies and procedures in handling of your personal information to assure its security including access passwords on computer systems and locked entrances. To receive the full benefit of our security measures, you must meet the minimum browser requirements for this Site: Internet Explorer 4 or above, or Netscape 4 or above.
Your Privacy Choices
Promotions When you register on our Site, you will be given the option of receiving recurring informational/promotional emails from paradEyes.com and/or third parties. You may opt out of receiving these emails in the manner specified on the registration page or by changing your preferences in your Subscriber profile as specified the opting out section below.
Updating Your Personal Information and Contacting Us You can always contact us in order to update the Personal Information you have provided to us or change your preferences with respect to informational/promotional contacts, through the following channels:
Attn: Customer Support
Opting Out If you do not wish to receive unsolicited informational or promotional emails or contacts from us and/or our affiliates and third parties, you may contact us at one of the contact channels provided above or access your Subscriber profile on our Site and change your Personal Information to reflect your decision to go without such unsolicited informational/promotional contacts.
Children ParadEyes.com does not intend to collect personal information from children. If you are 12 years old or younger, you should not provide us with any personally identifying information on our Site.